Book Review  Enchantment - The Art Of Changing Hearts, Minds and Actions by Guy Kawasaki 2011

Reviewed by Chris Garrah November 3 , 2012

Well, who is Guy Kawasaki?

Guy Kawasaki is the former chief evangelist of Apple .  He describes himself this way so this gives the book credibility.  Also "Woz" gives an endorsement on the book cover.

The book describes a personal skill set that you can work at developing in the same manner as Dale Carnegies' "How to Win Friends and Influence People"

About Enchantment

Guy Kawaski in the book "Enchanted" describes not only personal traits to develop but all the steps a company and people need to use from the initial creation to developing the company product - to have enchantment embedded in the marketing of the company product.

Mr Kawasaki also explains how to use social media like Twitter, blogs and presentations in an "enchanted" way.

In totality the book has solid content .  If you worry that your eyes may have glazed over during parts of the book there is also a quiz at the back of the book to make sure you have not zoned out during the reading of the book.  In my case I was reassured by a satisfactory score - so I learned something.

Gateway to the author Guy Kawasaki

On the book cover we are given:  WWW.facebook.com/enchantment

Guy Kawasaki is the author of  at least 9 other books.   An enterpreneur in the book also recommends "The Art of the Start" by Guy Kawasaki.  That may be a book you the reader may like to explore.

Happy reading!