Book Review   #340   "InGenius - A Crash Course On Creativity" by author Tina Seelig   2012:   reviewed by Chris Garrah on October 4, 2012

Tina Seelig has a PhD in neuroscience.   

In her book she relates how everybody can become more creative and shows ways of thinking to encourage that.   

She cites many examples of people in business who have used creativity to solve problems in medicine, the environment and technology.  One of the techniques she uses is brainstorming 

The author believes that creativity can be enhanced .  She lists the factors and calls it a Innovation Engine.

 An example in the book of creativity under pressure is citing the Apollo 13 engineers who had to come up with a quick solution to the buildup of carbon dioxide in the astronauts environment.  

  For me the best part of the book is the Notes Section at the end of the book where someone can explore areas of creativity.    Now, that is creative.   

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