Book review of Ultimate Guide to LinkedIn for Business

Book Review of "Ultimate Guide to Linkedin for Business"

"How to Get Connected with 150 million + customers in 10 minutes" by Ted Prodromou (2012)

Reviewed by Chris Garrah on October 28, 2012

This book gives useful insight in how to use Linkedin in a way similar to Facebook.

The best insight I learned was that there are open net-workers called "LIONS "- short for Linkedin open net-workers that accept a large number of connections.  The open net-workers are people like recruiters and salespeople where success is a numbers game - where having a large number of contacts increase success in sales or recruiting.   But people on Linkedin as a group have a more serious inclination than the Facebook crowd - so having a large number of Linkedin connections builds you a solid network.  I have seen studies where a typical person usually only has time to interact with a small number of people.   But the open network and LION concept allows anyone who wants to to create a larger network.   Linkedin provides a  "social proof" as explained in the book - a way for your network to provide you with referrals.   This is a way that people who want references as in real life will seek you out and connect with you - a way to solidify and have a valuable network.

From a bloggers perspective

The book allows you as a web site operator to increase your SEO - tour search engine optimization because (unless I am mistaken) your search engine lifts you higher as a returned result if you are listed on Linkedin with many connections.  In one day by adding over a hundred connections of fellow LIONS) which you can search on Linkedin I noticed when I googled my name that I moved up in search results compared to other people who shared the same name.   For googling keywords that appear in your blogs there could be a big difference in turning up in search results or being returned on a search page many page later - buried deep!

More about the book - Ultimate Guide to Linkedin for Business

There are 24 chapters worth exploring - so I am just skimming the surface.

The book has many insights into networking on Linkedin.  It is a resource book - really an ultimate guide as the title suggests.   A search on Amazon reveals a reasonable price as well.  To connect with the author here is the link to Ted Prodoromou