Reviewing the Book - "50 Ways to Make Google Love Your Website by Steve Johnston & Liam McGee" 2010 Reviewed by Chris Garrah on November 18, 2012
Initial Impressions of the Book
To a casual observer the quick results of a Google search can lead one to not appreciate the sophistication and elegance of the Google model. The book gives an in depth account of how Google operates and the principles it uses in deciding what search results shall be returned.
The book describes some of the mathematics involved in the search. Mathematics is elegant because it expresses the essence of a complex task in simple math terms.
Pointing the Webmaster or Blogger in the Right Direction - Making Google Love Your Site
The book explains the nuts and bolts of how Google opertes. It introduces the "tripod of Google's love" visibility, relevance and reputation.
But even without the book , the authors point to Google's own online resources that help the webmaster make their website easier for Google to understand a website.
The importance of Google's Webmaster Central
The book stresses the importance of Google's Webmaster Central. The book actually recommends you visit the site on a daily basis. Google offers its own online SEO guide and there should be no one better than explaining how to optimize its search engine (SEO) than Google itself. Go to Google Webmaster Central. Go to Google SEO guide.
Google explains exactly how your website is interacting with Google and how you can improve your website's relationship with Google
For information specific to your own website and how well it is functioning go here ."Google Webmaster Tools"
The book stresses that you should go here daily to let Google "love your site"
Areas to explore that the book suggests - Did You know.......???
To give you an idea of how knowledgable you already are without reading the book did you know the following?
1. Google understands HTML so if you are writing in something like FLASH or something else maybe Google does not see it.
2. The alternative text for a photo is important because Google does not actually see the photo.
3. The anchor text in a link helps Google understand the significance of the link or what the relationship , relevance or significance of the link is.
If you didn't know all three of the above there is more to learn especially since there are 50 ways and not just
a handful of ways ( to make Google love your website).
It is all relevant and compact in a small pocket book about 4 inches by 6 inches and less than an inch thick. I didn't measure it but that sounds about right. It is easily referenced while your computer may be off. - and it explains in detail while many sites offer a few tips that don't really seem to cover the topic. ( But Google links above do cover in detail the SEO details.
I also learned that oversimplification may be something to avoid because Google actually looks at your whole site and can recognize if your post looks "spammy" so a variety of words can be a good thing.
The book also helps you design your site from Google's perspective instead of just what appeals to you. The book also makes you appreciate the long part of the curve - how big it is and the variety of related searches. The book is a UK book and uses a fictitious goldfish store owner as a way to personalize the information in the book.
I once had a high school Chemistry teacher and he said to read things even if you don't understand them because you might absorb something through just exposure or osmosis. This is a great little book and if there are things you don't understand or appreciate this is a great little book to help you understand more with a second, third or more reading. What a great little book!
1. Google understands HTML so if you are writing in something like FLASH or something else maybe Google does not see it.
2. The alternative text for a photo is important because Google does not actually see the photo.
3. The anchor text in a link helps Google understand the significance of the link or what the relationship , relevance or significance of the link is.
If you didn't know all three of the above there is more to learn especially since there are 50 ways and not just
a handful of ways ( to make Google love your website).
Why Get the Book?
It is all relevant and compact in a small pocket book about 4 inches by 6 inches and less than an inch thick. I didn't measure it but that sounds about right. It is easily referenced while your computer may be off. - and it explains in detail while many sites offer a few tips that don't really seem to cover the topic. ( But Google links above do cover in detail the SEO details.
I also learned that oversimplification may be something to avoid because Google actually looks at your whole site and can recognize if your post looks "spammy" so a variety of words can be a good thing.
The book also helps you design your site from Google's perspective instead of just what appeals to you. The book also makes you appreciate the long part of the curve - how big it is and the variety of related searches. The book is a UK book and uses a fictitious goldfish store owner as a way to personalize the information in the book.
I once had a high school Chemistry teacher and he said to read things even if you don't understand them because you might absorb something through just exposure or osmosis. This is a great little book and if there are things you don't understand or appreciate this is a great little book to help you understand more with a second, third or more reading. What a great little book!
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