How to Get free publicity for yourself, Your Business , or Your Organization
A Book Review by Chris Garrah of Catherine V McIntyre's Book - reviewed April 3, 2013
About the Book
The book was first published in 1992 and then a 2nd publishing in 2008. It's title is "Writing Effective News Releases ... How to get free publicity for yourself, your business or your organization.
Why read the Book
It may not even be necessary to read the book to get useful information - just flipping through it - you will gain information. The important thing is that by writing one or two pages - a news release - you can forward it to a television station or a newspaper . News sources are looking for interesting releases to fill out their programming.
The book covers essential information on what to include in the release and the format. It shows many examples . Chapter 10 is especially useful Developing Newsworthy Ideas.
Summary
Many organizations or businesses cannot afford to pay for advertising - this book points out a way to promote your organization FREE. By thinking about the ideas in the book - and reading some of the news releases you can not only learn about writing news releases you will have learned how to be a publicist for you, your interests and businesses or organizations.
